Evaluation has moved up the agenda in science communication. However, some procedures, while available, may be too obtrusive to use recursively in science centers and/or conflict with science center visitors’ agendas.

Our idea is to develop a non-obtrusive, valid and replicable method to evaluate audience attitudes about science communication projects through an immersive virtual reality environment that can improve exhibitions while educating and empowering citizens.

We will embrace the Atlantic International Research Center agenda, specifically, deep sea ecosystems sustainability, by producing new digital content and carrying out pilot studies in local and national science centers.

The immersive virtual reality environment will have two modalities: for one person (individual condition) and for a group of individuals (collective condition), that will be supported by a game-based approach and multilinear storytelling.

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This work is financed by national funds through the FCT – Foundation for Science and Technology, I.P., under the project UTAP-EXPL / CD / 0106/2017.